Hearing aids sport football team’s colours

Portsmouth Football Club and hearing aid manufacturer Starkey Laboratories have together been tackling the stigma attached to wearing hearing aids by offering a special design carrying the team crest.

Suzie Butcher, from Starkey Laboratories, said: ‘Many children suffering with hearing problems can experience bullying and feelings of embarrassment from hearing aid use.

‘Starkey has seen a fantastic response from children who have opted for a football- designed aid – it really transforms it from being something children can be ashamed of to an object of aspiration.’

Lucius Peart, brand and marketing director at Portsmouth Football Club, said: ‘We are really pleased to be supporting the Better Hearing Initiative with Starkey.

‘It’s a fantastic idea to use football in this way and it provides children with hearing difficulties with something they can be proud of wearing.’