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Hearing aids sport football team’s colours

Designer hearing aids sporting Pompey’s crest are being offered for children to wear.

Portsmouth Football Club and hearing aid manufacturer Starkey Laboratories have together been tackling the stigma attached to wearing hearing aids by offering a special design carrying the team crest.

Suzie Butcher, from Starkey Laboratories, said: ‘Many children suffering with hearing problems can experience bullying and feelings of embarrassment from hearing aid use.

‘Starkey has seen a fantastic response from children who have opted for a football- designed aid – it really transforms it from being something children can be ashamed of to an object of aspiration.’

Lucius Peart, brand and marketing director at Portsmouth Football Club, said: ‘We are really pleased to be supporting the Better Hearing Initiative with Starkey.

‘It’s a fantastic idea to use football in this way and it provides children with hearing difficulties with something they can be proud of wearing.’