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Super Bowl ad – Bob’s house

  • Written by Steve Claridge

Pepsi’s Super Bowl advert uses a Deaf joke:

There’s also a making of video:

PepsiCo are sponsoring the closed captions for the game. I can’t wait to see what reaction this gets from the fans at the game and the mainstream media afterwards. A bold move by Pepsi and a welcome one as it should help raise deaf awareness.