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Super Bowl ad – Bob’s house


Pepsi’s Super Bowl advert uses a Deaf joke:

There’s also a making of video:

PepsiCo are sponsoring the closed captions for the game. I can’t wait to see what reaction this gets from the fans at the game and the mainstream media afterwards. A bold move by Pepsi and a welcome one as it should help raise deaf awareness.


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Whistling hearing aids are a thing of the past, try it for yourself at your nearest hearing aid centre

Simply put, no more whistling, so you can get as close as you like without worrying about the embarassing screech. And with a new lithium-ion rechargeable option and speech understanding on par with normal hearing, you can get on with enjoying life

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