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Australian Independent Hearing Care Business Purchased By Amplifon

Attune Hearing Australia Sells to Amplifon

Attune Hearing, one of the largest Independent hearing care providers in Australia, has agreed to sell the business to Amplifon. Amplifon says: "Attune Perfectly Complements Amplifon’s Presence in the Country and Strengthens the Relationship With the Medical Community". Attune was founded in Brisbane by a group of ENT specialists over 30 years ago. It is an Independent full-service audiology company specialised in hearing solutions, comprehensive diagnostic services, cochlear implants and other services.

Attune Hearing Logo

Attune has built a reputation of being the partner of choice for the wider medical community in Australia thanks to its high-quality care, in-depth service offering, professional staff, and technical competence. They operate a distribution network of around 55 points of sale across the most populated areas of the country: Queensland, New South Wales, Victoria, South Australia and Western Australia.

Staying Independent

While Amplifon is a global leading multi-national hearing care provider, it is an Independent one. It is not owned by any hearing aid manufacturer and therefore offers hearing devices from many brands. I think that makes it a perfect fit for Attune and its customers. I would imagine that played a large part in the decision to sell to Amplifon.

Complimentary Business

Attune is very much a medical business and concentrates on diagnostic services including balance services, not just hearing aids. It is an ideal complementary business fro Amplifon and it will also strengthen relationships and penetration within the wider medical community in Australia.

Good For Attune Customers

Sometimes existing customers get lost in the thinking around the sale of a business. However, in this case, it is obvious that Attune were concerned about their customers still being served by an Independent business. With that in mind, Amplifon is the ideal purchaser as it is both Independent and has a very strong focus on customer service.  

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Geoffrey Cooling

Geoffrey Cooling

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Geoffrey (Geoff, anything else makes him nervous) Cooling is an Irish hearing aid blogger and has been involved with the hearing aid industry since 2007. He has worked in private practice dispensing hearing aids and as a manufacturer's rep. He has written two books and they are both available on Amazon. He loves technology, passing on knowledge and is legendary for many other things, primarily the amount he curses, his dry and mischievous sense of humour and his complete intolerance of people who are full of themselves. Please feel free to connect with him.

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