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Want to know who is who in the hearing aid industry?

The hearing aid industry has changed over the last thirty years, hearing aid manufacturers have merged in buyouts, they have bought retail operations and they have moved into different markets. It is hard to keep up as a professional, let alone as a consumer. But I think it is important to understand who is who, as it helps you to understand who you are dealing with and perhaps why you are being recommended the hearing aids you are. Hearing Tracker, a fantastic US website resource for people who are researching hearing aids publishes an industry map yearly. They have just updated and re-designed it for easier use.

Hearing Aid Industry Map

It's worth a look, the more information you have, the better your understanding. You can find it here:

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Geoffrey Cooling

Geoffrey Cooling

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Geoffrey (Geoff, anything else makes him nervous) Cooling is an Irish hearing aid blogger and has been involved with the hearing aid industry since 2007. He has worked in private practice dispensing hearing aids and as a manufacturer's rep. He has written two books and they are both available on Amazon. He loves technology, passing on knowledge and is legendary for many other things, primarily the amount he curses, his dry and mischievous sense of humour and his complete intolerance of people who are full of themselves. Please feel free to connect with him.

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