Need Help?

iHear To Launch Subscription Based Hearing Aids

Changing how you buy hearing aids

How you buy hearing aids hasn't really changed since the beginning. Some hearing aid professionals have moved towards a more transparent sales model with unbundling, but generally, most offer bundled prices. Consumers, in general, aren't happy with that, mostly because of a lack of both transparency and understanding. It all means that the business model of hearing aids is ripe for disruption. It appears that iHEAR Medical has clear ideas about how they are going to do just that. They recently announced plans to launch subscription plans which they say are “designed to make advanced hearing technology more affordable and accessible for the millions of Americans suffering from untreated hearing loss”.

iHear hearing aid

A subscription model

Consumers are used to and familiar with the subscription model. Think Netflix, most professional type software, cell phones. It appears iHear considers that familiarity and acceptance mean that consumers won't baulk at it when buying hearing aids. According to the company press release, their patented hearing aid technology will allow consumers to subscribe to advanced hearing aids and optional wireless services on a pay-as-you-go model or at a low monthly fee.

That's an interesting concept and I think it will be the first model of this type in the hearing aid sector. They say that the subscription hearing solutions will offer consumers the ability to personalize their hearing experience to suit their budget and individual needs.

“iHEAR’s patented service model lowers the entry point and saves consumers money by providing opportunities to subscribe to a combination of devices and services that addresses individual hearing needs and budget. Consumers will have the flexibility to adjust their subscription as their needs change.” —John Luna, CEO of iHEAR Medical

The company says that it will launch its subscription service in conjunction with mobile apps for wireless programming of its next-generation hearing device. They say that the devices will feature Internet of Things (IoT) connectivity, which will enable consumers to connect and interact with smart devices in their environment. 

iHEAR says that the new subscription devices and services will be offered through the company’s web-based platform. They say that they will provide end-to-end solutions from home hearing screening to self-programming and interestingly, remote professional support of hearing devices.

A changing world

I think that this is just one example of the changing world we are entering. Hearing aids on a subscription will make sense to some. However, it might not make sense to everyone, some will still be happy to use the traditional type payment model. You can be sure though, that this won't be the only interesting change to how hearing aids are purchased in the next few years.

Like us on Facebook to keep up with our latest articles.

If you like what you see, share it so others can benefit

Posted by

Geoffrey Cooling

Geoffrey Cooling

LinkedIn Twitter Facebook GooglePlus Amazon Author Page Co Founder
Geoffrey (Geoff, anything else makes him nervous) Cooling is an Irish hearing aid blogger and has been involved with the hearing aid industry since 2007. He has worked in private practice dispensing hearing aids and as a manufacturer's rep. He has written two books and they are both available on Amazon. He loves technology, passing on knowledge and is legendary for many other things, primarily the amount he curses, his dry and mischievous sense of humour and his complete intolerance of people who are full of themselves. Please feel free to connect with him.

Rate this article

(Rated 4 stars by 11 people)

You might find these related articles helpful

Can't find what you are looking for? Search all of our articles using the box below

Or, you can ask us a question!

Ask us anything about hearing aids, hearing loss, ear wax, tinnitus or other ear-related problems and we'll do our best to answer it.

Looking For the Latest Hearing Aids or A Hearing Test?

Arrange a consultation with a trusted Independent hearing healthcare professional in your area

Find A Provider Near You

Subscribe to our Newsletter

Don't worry, we hate spam too - that's why we only send out content you will want to read.

Looking For Hearing Aids or A Hearing Test?

We can arrange a consultation with a trusted Independent hearing healthcare professional in your area

Find A Provider Learn more about The Test