I saw a share from Phonak Spain today and I have a sneaking suspicion that Phonak have done the un-doable. That's not a phrase we hear often. The image is below and I think it may mean that Phonak may be about to completely change our ideas about Made For, forever. Have they finally cracked the Bluetooth connundrum? I don't know, but I really hope so!
So basically, are you ready for the change? accompanied with an image of a Blackberry. If that isn't a hint, I don't know what is. I mean up to now I was thinking Made For Android, but what if it is made for any phone? Imagine a hearing aid that would stream from any mobile phone without a streamer? I know that many of my Patients would like that, in fact many give out about having to use a streamer.
The innovation would also put Phonak at the leading edge. I mean that Phonak are an innovative company, in fact all of the big brands are. However, recently all the manufacturers have innovated within the space. Apart from Oticon maybe with the internet connection. Not one of them has really delivered something out of left field. If Phonak have cracked Bluetooth, that would be shockingly out of left field. i hope they have, one way or the other, we won't have to wait too long to find out.
Posted by Geoff
Geoffrey (Geoff, anything else makes him nervous) Cooling has been involved with the hearing aid industry for over ten years. He has worked in private practice dispensing hearing aids and as a manufacturer's rep. He has written two books and they are both available on Amazon. He loves technology, passing on knowledge and is legendary for many other things, primarily the amount he curses, his dry and mischievous sense of humour and his complete intolerance of people who are full of themselves. Please feel free to connect with him
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