Songbird flies again

David from Hearing Mojo reports that Songbird Hearing have received venture capitalist funding in order to re-start their disposable hearing aid business. He gives a good writeup so I’m not going over it here again. I will say though, that I think there’s still a huge market for throwaway CIC hearing aids, for two reasons:

• Many people, I would even say most people, want to hide their hearing loss and they will purchase the smallest aid they possibly can. Even though companies like Phonak are pushing the cool-factor with their new coloured open-fit ranges, it still going to take a long time before people get over that hearing aid stigma.
• Disposable is an easy option for many people. The up-front cost is much lower. If they don’t like wearing hearing aids, they can throw it away at any time and they are not losing too much money – also, they don’t have to worry so much about losing their aid, or letting the dog eat it, or whatever.

Check out David’s article and while you are there, subscribe to his feed – it’s a great blog.