Starkey destined for India
Starkey are poised to launch their Destiny hearing aid in India by November 2007. This news comes from the ExpressHealthcare website – they are reporting that the Destiny will be sold for up to 50,000 Rupees, which according to XE.com, is around £650.
From ExpressHealthcare on Starkey’s move into the Indian market:
The biggest concern is that there are not many qualified audiologists in India and hence awareness is low. Said Rohit Misra, Managing Director, Starkey, “Compared to the Western countries, the number of qualified audiologists is abysmally low. We have just around 1,200 professionals for a country of billion people. Hence, awareness needs to be stepped up.”