Amplifon wanna be cool
It’s all about cool at the moment, isn’t it? Widex bling. Phonak making personal communication aids. Looks like hearing aid dispenser Amplifon want in on the act as they have employed Saatchi & Saatchi to improve their brand image.
Industry@Saatchi strategy partner Andy Bell says: “Getting a hearing aid is thought of as a negative experience, something that many consumers will avoid for as long as possible.
“We want to change the perceptions of the UK consumer and turn Amplifon into a Lovemark.”
Oticon Opn S
Whistling hearing aids are a thing of the past, try it for yourself at your nearest hearing aid centre
Simply put, no more whistling, so you can get as close as you like without worrying about the embarassing screech. And with a new lithium-ion rechargeable option and speech understanding on par with normal hearing, you can get on with enjoying lifeTry The Opn S Yourself