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Amplifon wanna be cool


It’s all about cool at the moment, isn’t it? Widex bling. Phonak making personal communication aids. Looks like hearing aid dispenser Amplifon want in on the act as they have employed Saatchi & Saatchi to improve their brand image.

Industry@Saatchi strategy partner Andy Bell says: “Getting a hearing aid is thought of as a negative experience, something that many consumers will avoid for as long as possible.

“We want to change the perceptions of the UK consumer and turn Amplifon into a Lovemark.”

From: http://www.marketingweek.co.uk/item/57617/254/260/3


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